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    • Home
    • Copy and Design
    • Integrated Media
    • Direct Marketing
    • e-Commerce
    • Partnership/Licensing
    • Relationship Marketing
    • Product Development
    • Personal
    • Contact Me

  • Home
  • Copy and Design
  • Integrated Media
  • Direct Marketing
  • e-Commerce
  • Partnership/Licensing
  • Relationship Marketing
  • Product Development
  • Personal
  • Contact Me
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Relationship Marketing


In both creative and marketing roles, I have been involved in relationship marketing from the point of view of customer optimization, affinity, loyalty and frequency of purchase.
Among the companies where I did leading edge development were: 

  • Franklin Mint --Collector Clubs. Original founder and director for dolls and die-cast cars (30% increase in band loyalty and frequency).
  • Doubleday Books -- expanded the brand to include new clubs for more specific audiences such as romance and mystery readers. Created a magazine to enhance the sense of community conducive to "book club" membership, gaining the first sales increase in six years. 
  • Doubleday and Literary Guild books of the month clubs-- created the first loyalty and affinity club for member rewards.  
  • HSN collector product groups.

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