In a changing marketing environment, it's key to have skills and talent that cross lines. My background includes bricks and mortar, married with direct mail, married with web. And every medium in between.
I'm truly a Renaissance marketing and advertising professional, and I've been fortunate enough to work for companies that let me take all my expertise and focus it on the needs at hand. I have all the tools in my toolbox to target customers via every medium. I am as adept at design as I am at writing copy that sings and sells. And I can take bricks and mortar to an online presence that can be as satisfying as a browse in a store. With a distinctive difference. I can actually sell each product in a way that tugs at the emotion and impulses of the consumer.
I've had an extensive career that has taken some of the most aggressive, and some of the most befuddled companies to soaring new levels of sales. I write copy that sells and can pair it with graphics that matter. I "get" consumer motivation. And last, but not least, I'm versatile. It hasn't been unusual for me to start out in marketing and end up in advertising, and vice-versa. I've often had one foot in each discipline. It's worked for me, and for the companies that have trusted me with
their bottom line.