From old-school direct mail (which still works, by the way), to broadcast media, to print and the advent of the importance of web marketing and social media, I have bridged the gaps and forged connections. And that's what it is all about. Connectivity. Synergy. Integration.
My degree is in journalism/communications, and I attended an Executive MBA program. I have a vast amount of print and direct mail experience. I was at the vanguard of television advertising, long form and short form, having written the most successful infomercial of its time, the Ab Roller Plus, which generated over $300 million in sales. This led to appearances on HSN and QVC for various products, along with PR campaigns to increase brand recognition.
I have been at the forefront of new sales, marketing and fundraising strategies and techniques and have embraced and excelled at the integration of new media.
As director of marketing at Doubleday Book Clubs, I was responsible for helping to create partner Barnes and Noble's website, and integrating the print business to drive traffic to the web. I also served as executive creative director.
In my positions as head of creative and marketing functions, I have been responsible for the combined efforts of print, mail, internet, social media and PR. It is the understanding of how these various outlets can be made to best serve customers, donors and potential customers while meeting objectives which makes my experience most valuable. In addition, I have made package design and product naming part of the integral focus on integrated marketing. Branding goes to the bone.
I am well-schooled in web and e-mail best practices, and have a strong familiarity with the viral effects of social media. My solid grasp of the most effective design and organization of websites has led to significant increases in sales, average order, cross-over and loyalty.