Nita Martin

In a changing  and competitive marketing environment, it's key to have skills and talent that cross lines. I have served as copywriter, copy director and creative director. My background includes every medium: direct mail long and short forms, brochures, catalogs, marketing materials, video writing and editing (including long and short-form TV), social media,  MMS, SMS, websites, radio, proposals and corporate materials, PR releases and news articles and anything else that I've left out. I have experience in both consumer goods and services, and fundraising.  Even speeches. Branding is my strong suite. 

I'm truly a Renaissance marketing and advertising professional, and I've been fortunate enough to work for companies that let me take all my expertise and focus it on the needs at hand. I have all the tools in my toolbox to target customers via every medium.  I write copy that tugs at the emotion and impulses of the consumer. 

I've had an extensive career that has taken some of the most aggressive, and some of the most befuddled companies to soaring new levels of sales. I write copy that sells and can pair it with graphics that matter. I "get" consumer motivation. And last, but not least, I'm versatile, and can turn on a dime. 

I'm a team player who "listens" first and then executes. I love to brainstorm and believe strongly in the synergy of design, copy and strategic marketing. I can take direction or come up with ideas. I can follow a creative brief, and am equally adept at creating one. Strategy, scheduling, testing and analysis are also in my wheelhouse