In a changing marketing environment, it's key to have skills and talent that cross lines. I have served as copywriter, copy editor and creative director. My background includes every medium: direct mail long and short forms, brochures, marketing materials, video writing and editing (including long and short-form TV), social media, websites, radio, proposals and corporate materials, and anything else that I've left out. Even speeches. Branding is my strong suite.
I'm truly a Renaissance marketing and advertising professional, and I've been fortunate enough to work for companies that let me take all my expertise and focus it on the needs at hand. I have all the tools in my toolbox to target customers via every medium. I am as adept at design as I am at writing copy that sings and sells. I sell each product in a way that tugs at the emotion and impulses of the consumer.
I've had an extensive career that has taken some of the most aggressive, and some of the most befuddled companies to soaring new levels of sales. I write copy that sells and can pair it with graphics that matter. I "get" consumer motivation. And last, but not least, I'm versatile. It hasn't been unusual for me to start out in marketing and end up in advertising, and vice-versa. I've often had one foot in each discipline. It's worked for me, and for the companies that have trusted me with their bottom line.
I'm a team player who "listens" first and then executes. I love to brainstorm and believe strongly in the synergy of design, copy and strategic marketing. I can take direction or come up with ideas. I can follow a creative brief, and am equally adept at creating one.
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