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    • Home
    • Copy and Design
    • Integrated Media
    • Direct Marketing
    • e-Commerce
    • Partnership/Licensing
    • Relationship Marketing
    • Product Development
    • Personal
    • Contact Me

  • Home
  • Copy and Design
  • Integrated Media
  • Direct Marketing
  • e-Commerce
  • Partnership/Licensing
  • Relationship Marketing
  • Product Development
  • Personal
  • Contact Me

Product Development

 Years ago, I was called into the office of the CEO of my company and given an assignment. Create the list of new products we would offer. The rationale was that if I could be successful at naming and creating the stories behind the products, I could envision the products themselves and start the process creatively from the beginning, rather than stepping in at the end. 
It was a very successful experiment and I became V.P. of New Product Development Worldwide. After that, it was a matter of course that nearly all my positions in marketing and creative included an element of product development. And if not, at least a very strong bond between marketing and development and advertising in organizations which had been previously compartmentalized. Among the product areas where this has been the case are:

  • Jewelry
  • Home Decor
  • Health and Beauty Products
  • Collectibles
  • Upscale Housewares
  • Vitamin Supplements
  • Fashion

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